Every company, large and small, has an Ethos, or the driving force behind why you started your business in the first place. By definition, Ethos is the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. Many companies own ethos’ can be found in a mission statement. However, at times it may not be written or reflective of reality.
A Company's Culture
The “why”—is always more important than the “what.” Without the “why,” a business cannot provide the “what,” “when,” or “how.” As a result, finding or realigning your ethos can be imperative to fostering a culture of purpose and pride.
The Tadpole's Agency
The Tadpole Agency utilizes our Ethos to help our clients find theirs and make a clear definition of their “why.” At the Tadpole Agency, our Ethos is rooted in devoted advocacy and immersive collaboration. Our team is built on the backs of implementers with limitless creativity and a passion for growth. As a result, we hope to provide our partners with a value that goes above and beyond what the average digital marketing agency offers. In our business, we believe that keeping our ethos at the forefront of every team-member and partner interaction is paramount to achieving our goals for our company.
How To Find or Realign with Your Business’s Ethos
We often open a blank document to write down our best ideas and get intimidated by the blank page, accompanied by the endlessly blinking cursor. Suddenly, any inspiration seems to evacuate our brains, and we are left feeling lost and confused. Our team at the Tadpole Agency helps clients reclaim that inspiration and turn it into tangible ideas for their business. The foundation of these ideas is creating or fine-tuning a business’s Ethos. This statement of “why” helps our clients have a firmer grasp of what their company’s core beliefs are, what to provide their customers, and how to accomplish their goals.
To find your Ethos, think about five main concepts:
- Why did you start your business in the first place?
- What does your team do to support your business, and why?
- How do you support your team?
- What do you want your company culture and values to reflect about your business and its goals?
- How do you serve your customers?
For additional help in finding your Ethos, consider some of these key phrases that consistently provide positive results in a company’s overall culture:
- Passion
- Devotion
- Collaboration
- Immersive
- Creative
- Freedom
- Responsibility
- Integrity
- Transparency
- Determination